Brand Building
Direct To PolicyHolder (DTPH) has developed a proprietary system for the research and analysis surrounding modern brand building. DTPH examines a target market in order to determine customer personas, as well as the stages of the customer lifecycle. These insights are then used to formulate the look and feel of the brand, as well as all content and direct response marketing materials.
The Direct-to-Policyholder
Proven Advertising & Marketing Approach
TARGET & CULTIVATE YOUR AUDIENCE
Our industry experience, a full suite of digital capabilities, and access to the largest, most engaged database of industry professionals enable us to target and cultivate your brand’s unique audience.
CUSTOMIZE YOUR BRAND MESSAGING
Our team of industry experts knows how to speak to the demographic you’re aiming to reach—we know the topics they’re interested in, what they’re looking for, and what unique messages will convert leads.
MEASURE, OPTIMIZE, & ANALYZE
Each and every one of our strategies is backed by measurable results and data-driven ROI—we track and analyze each and every facet of our marketing strategy, then report back to you with full visibility. Then, we use measurable data to optimize future marketing and advertising strategy.
Take Our Solutions For a Test Drive
The great yoga teacher inspires. And to do that, you have to stop just doing yoga and start living yogi. We’re here to support you along the way. Step onto the mat for the first time by learning about yoga basics, poses, and styles. When you’re ready to take your practice to the next level, check out our insider’s guide to yoga teacher training. Then get yoga teaching guidance, class planning resources, inspiration for sequences and themes, yoga anatomy tips, and business advice—everything you need to beYogi.
Main Branding Initiatives: Responsive Web Design, Email Marketing, PPC Advertising, SEO, Affiliate Marketing, Yoga Pose Library, Content Marketing
Our mission is to support beauty and wellness professionals by offering an instant, affordable liability insurance solution. With our continuous understanding of the independent beauty professional, we developed a program that supports Cosmetologists, Estheticians, Nail Technicians, Barbers and more with a professional, general and product liability coverage program covering professionals throughout the United States. Along with high individual coverage limits, occurrence form coverage terms and additional coverage for stolen equipment and identity protection, our beauty insurance plus members can perform over 350 services with the peace of mind they deserve at a price they can afford.
Main Branding Initiatives: Responsive Web Design, Email Marketing, PPC Advertising, SEO, Affiliate Marketing
MASSAGE Magazine has been exploring touch therapies for more than 30 years, developing a unique insight for the specific challenges and concerns that massage therapists face on a daily basis. With such intimate industry knowledge and experience serving the massage community, we were able to develop a liability insurance program tailored specifically to the professional touch therapist. Massage Magazine Insurance Plus is a leading national insurance provider for massage therapists—offering much more than just a professional, general and product liability coverage program at competitive rates. We cover 350+ modalities, include 200+ hours of NCBTMB approved continuing education courses, stolen equipment coverage, an Identity Protection Plan and professional website all for one low price starting at $159.
Main Branding Initiatives: Responsive Web Design, Email Marketing, PPC Advertising, SEO, Affiliate Marketing, Content Marketing, Benefits Packages
Elite Beauty Society began in 2015 as Beauty Insurance Plus, a resource to protect cosmetologists with professional liability coverage. Since then, the brand evolved and expanded to offer valuable content, marketing resources, and other industry benefits to inspire beauty professionals through every stage of their career. Elite Beauty Society is a community of passionate hairstylists and beauty professionals upgrading their career to elite status.
Main Branding Initiatives: Responsive Web Design, Email marketing, PPC Advertising, SEO, Affiliate Marketing, Content Marketing
The National Association of Complementary and Alternative Medicines (NACAMS) is a national association that serves health, wellness, and beauty professionals by offering comprehensive liability insurance and practice support. Our dedication to the industry stems from our long-standing view that these professionals are true leaders in health and wellness. We developed a fully comprehensive liability insurance program, tailored specifically to their needs, in order to serve the larger wellness industry and its vital role in human health.
Main Branding Initiatives: Responsive Web Design, Email marketing, PPC Advertising, SEO, Affiliate Marketing, Content Marketing
Blade & Shear was created to help educate, inform, and inspire the barber profession in every step of their journey. From business resources to professional insurance, we are here to take your barber career to the next level.
Main Branding Initiatives: Responsive Web Design, Email marketing, PPC Advertising, SEO, Affiliate Marketing, Content Marketing, BarberCon
Pilates Insurance Plus offers peace of mind. As a Pilates instructor, you are trained to help clients achieve and maintain strong core muscles, good spinal alignment, and proper breathing techniques. Your extensive training, education, and hands-on experience enable you to guide your clients as they strive toward these goals. In addition to addressing issues of postural balance and core strength for your clients, you are also a trained professional. That means you have a responsibility to protect your most precious asset—your career. Let’s face it: Accidents happen. But you can be prepared for the unexpected. By purchasing insurance, you protect yourself from potential professional and financial disaster.
Main Branding Initiatives: Responsive Web Design, Email marketing, PPC Advertising, SEO, Affiliate Marketing
Estheticians Alliance Insurance is included as a member benefit of Protection Plan Association, Inc., an association for beauty professionals and students created for the purpose of providing valuable and important benefits and services to its members. The Liability master policy is issued to the Insurance Plus Risk Purchasing Group, members of which are also members of Protection Plan Association, Inc. The Identity Protection Plan is powered by Identity Fraud, Inc., Walnut Creek, CA, whose members include members of Protection Plan Association, Inc. Protection Plan, Inc. is the insurance partner for Estheticians Alliance Insurance. Willis of New York, Inc., a 50-state licensed broker, is the broker for all coverage under the Insurance Plus program. Willis of New York, Inc. also serves as excess and surplus lines broker for the Estheticians Alliance Insurance. Professional Liability and Commercial General Liability coverage under the Insurance Plus program is underwritten by Aspen Specialty Insurance Company, which is rated A (Excellent) by A.M. Best Company. Estheticians Alliance Insurance is not an insurer.
Main Branding Initiatives: Responsive Web Design, Email marketing, SEO, Affiliate Marketing
Insure Fitness Group (IFG) provides personal trainers and group fitness instructors with comprehensive liability insurance protection, group fitness resources, and personal training insight. Explore articles from our brand ambassadors on choosing the best personal training certifications, writing meal plans for clients, and more.
IFG supports group fitness instructors and personal trainers by offering niche-specific liability insurance, comprehensive fitness blogs, and business growth information.
Main Branding Initiatives: Responsive Web Design, Email marketing, PPC Advertising, SEO, Affiliate Marketing
Don't leave money on the table! Speak with a member of our team today about the potential added value you might be missing out on!
Kickstart your results today. Tell us a bit about yourself by filling out the form below—one of our industry experts will get back to you within one business day to schedule a no-pressure call to discuss your brand, your goals, and your unique needs. We’re here to help.
Are You Ready to Experience Transformational Growth?
- Our team will never pressure you—this call is a no-obligation discussion with one of our marketing experts
- A brief but informative overview of the services we can provide alongside our pricing details
- Answers to all of your burning questions
- Next steps and direction on how to proceed if you feel we’re a good fit
