Direct to PolicyHolder (DTPH) Launches to Reduce Customer Acquisition Cost for Insurers

PONTE VEDRA BEACH, FL — Called the “startup killer” by David Skok of Matrix Partners, customer acquisition cost (CAC) is a problem that plagues companies at all maturity stages across industries, and one that Direct to Policyholder (DTPH) intends to reduce or eliminate for property and casualty (P&C) insurance companies.

The insurance industry is currently facing many significant challenges, including changes in customer behavior and preferences, strong competition from new market entrants, and near overwhelming catch-up work to do in the areas of technology modernization, adoption, and utilization. This makes it difficult for P&C insurers to prioritize changes which may positively impact CAC.

“Many insurers underestimate the time and effort it takes to close just one net new customer,” said Nick Doyle, CEO of DTPH. “And, that doesn’t even get as far as considering whether the customer that is acquired is actually profitable or can be made profitable in a reasonable timeframe. DTPH has developed a proprietary technology solution which enables insurers to acquire, convert, and retain new policyholders profitably, while potential policyholders gain the ability to get coverage in three minutes or less with 24x7x365 availability.”

With over 250,000 policy sales for insurance company customers to date, the DTPH suite has proven successful by coupling top-of-the-funnel brand building, direct response marketing protocols, and a cloud-based technology platform to significantly streamline the insurance purchasing process. For the many types of P&C insurance coverages which are not well-suited to the agent/broker sales channel, DTPH offers an alternative distribution channel.

“DTPH has developed a dynamic platform which has the potential to enable carriers and their distribution partners to generate new business at significantly lower acquisition expense,” said Brian Tucker, SVP, Medical Professional Liability for Aspen Insurance.

DTPH is already delivering significant operational efficiencies and sub-25 percent loss ratios on select products for insurer partners. More information about the company’s products and services is available at

About Direct-to-PolicyHolder (DTPH)

Direct-to-PolicyHolder (DTPH) provides a modular suite of cloud-based, insurance customer acquisition, conversion, retention, and management solutions. By leveraging integrated direct response marketing protocols, advanced analytics and attribution modeling, DTPH enables profitable policyholder acquisition, improved operational efficiencies, sub-25 percent loss ratios, and coverage in three minutes or less with 24x7x365 availability. For more details, please visit