About Direct-to-Policyholder

Direct-to-Policy Holder (DTPH), was started in 2010 to provide insurers a modular suite of customer acquisition, conversion, retention, and management solutions.

In 2019, DTPH was acquired by Arthur J. Gallagher (NYSE: AJG), a Fortune 150 company as part of their Gallagher Affinity team. See our official acquisition press release below.

With over 200,000 policy sales to date from all of our unique brands, the DTPH suite has proven performance coupling brand building and direct-response marketing capabilities, with an elegant UX/UI, and proprietary, cloud-based technology to streamline the insurance purchasing process. As part of the AJG acquisition, the DTPH team is applying their marketing and ecommerce capabilities to help other business units.

Successful project have included:

  • Algorithmic, industry specific research
  • Marketing channel consulting and management
  • Ecommerce enablement
  • Reporting automation
  • Conversion rate optimization
  • And much more!

Meet Our Top Brands

DTPH offers professional liability insurance for independent health and wellness professionals through various reputable brands. Although we have a plethora of brands within various industries, our expertise is concentrated in the fitness, massage, yoga, and beauty sectors, ensuring comprehensive coverage and exclusive member benefits that meet the unique needs of professionals in each market.