About Direct-to-Policyholder

Direct-to-PolicyHolder (DTPH), was started in 2010 to provide insurers a modular suite of customer acquisition, conversion, retention, and management solutions. In 2019 DTPH was acquired by Arthur J. Gallagher (NYSE: AJG), a Fortune 150 company.

With over 350,000 policy sales to date, the DTPH suite has proven performance coupling brand building and direct-response marketing capabilities, with an elegant UX/UI, and proprietary, cloud-based technology to streamline the insurance purchasing process. As part of the AJG acquisition, the DTPH team is applying their marketing and ecommerce capabilities to help other business units.


Successful project have included:

  • Algorithmic, industry specific research
  • Marketing channel consulting and management
  • Ecommerce enablement
  • Reporting automation
  • Conversion rate optimization
  • And much more!